Reclaim An Unproductive Day

Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That's the sound of an unproductive day passing by. It's the sound of any day, Monday through Friday, going to waste -- where despite your best intentions, you just can't seem to get moving, or get stuff done. It happens to all of us. Seriously. Hubspot's Amanda Zantac-Wiener gives us her productivity hacks in "How to Reclaim an Unproductive Day in 6 Steps." Read more.

People Want Real

When casting the right voice for your next audiobook or voice talent project, make sure you select a voice that sounds - real. Listener preference research is all over the board. Most studies have focused on specific effects like attractiveness or gender roles and trust. Based on these and personal preference in my own listening, most people identify with voices who sound like themselves, especially when listening to someone speak in long formats like podcasts, audiobooks, etc. Why? I think it's because the voice sounds more familiar and by that, more believable. I think this insight aligns with the contemporary consumer's high value for authenticity. With so much changing so fast in the wor

The Game

Just like the proverbial tree that fell in the woods, if a song is never recorded and given a voice, was it ever really written? For songwriters, demoing a composition is really the only chance your snowball has in hell of getting heard. Having a great track and singer helps, a lot. Pro Tip #1: Demo well. Many songwriters are singing their own demos these days. They think that adding their own voice to the demo makes it real and authentic - This is true. I sing my own demos. I often encourage this to my clients. But in my experience, most song seekers aren't looking for this. They're looking for songs that sell. They want to recognize the singer so they can get past the voice and get to the

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